WhatsApp for customer communication — connect the messenger to your CRM
Connect your existing WhatsApp account to ChatApp: managers keep talking to customers in the channel they know, while conversations become available to the company, are saved in the history and sync with your CRM.
WhatsApp — together with all your channels in a unified inbox
Keep the conversation going in ChatApp
The customer writes wherever it suits them, and the manager replies from the unified inbox
The whole team sees WhatsApp conversations
Alongside Max, Telegram, VK and other channels.
The entire communication history in one place
It's clear who replied to the customer, where and what they said.
A WhatsApp conversation lands in the CRM deal card automatically
Stop copying conversations by hand
A WhatsApp conversation is automatically linked to the right customer in the CRM.
Work in the CRM you already use
The integration works with amoCRM, Bitrix24 and other CRMs.
Create contacts and deals automatically
If the customer isn't in the CRM yet, a new WhatsApp conversation creates a contact or deal card.
Team leads see WhatsApp conversations — the customer base stays with the company
Oversee employee conversations
The sales lead or owner sees work conversations without having to ask for the manager's phone.
Monitor the quality of customer communication
Check that managers reply to customers and see what agreements they make in the chat.
Don't lose leads when staff change
If a manager leaves, the communication history and customer contacts stay with the company.
How to get value from
WhatsApp fast?
What changes for your teams after connecting ChatApp
Personal WhatsApp vs. the official
WhatsApp Business API: what's the difference?
Personal WhatsApp
business channel
WhatsApp Business API
Need the official WhatsApp Business API to work at scale?
Connect the official channel via ChatApp for automation, high load and systematic customer communication.
Need the official
WhatsApp Business API to automate messaging?
Connect the official channel via ChatApp for automation, high load and systematic customer communication.
Why WhatsApp may ban a number and what to do after a ban
Messaging from a personal number can sometimes raise suspicion with WhatsApp.
Messaging without consent
Messages to cold contacts that look like spam to the customer. "Spam" reports from recipients are the main ban trigger.
New number and a sudden spike
You've just registered a number and immediately send dozens of identical messages to strangers. Anti-spam algorithms react almost instantly.
Unofficial API
Automation built on personal messengers is a direct violation of WhatsApp's rules.
Content and links
Shortened links, the same text for everyone, "loud" offers and promises increase complaints and trigger filters.
What to do after a ban
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Read moreWhatsApp integration FAQ
WhatsApp is a regular personal messenger that a company uses to talk to customers. Integrating it with a CRM counts as an unofficial connection through an intermediary. It imitates the actions of a regular user, which can lead to a ban if you often send large broadcasts. It is inexpensive to connect and lets you message first without restrictions.
The WhatsApp Business API is WhatsApp's official product, connected in full compliance with Facebook's rules. It always works reliably, allows bulk messaging without the risk of a ban and gives you business tools. An unlimited number of employees can work on one number. It suits companies with a large flow of customers.
With WhatsApp you can message first without restrictions. Unlike the WhatsApp Business API, you don't need to get message templates approved.
A phone is required to connect WhatsApp. You need to open the WhatsApp mobile app on the phone every 2 weeks — otherwise the connection with the integration may break.
Yes, but there is a high chance the number will be banned. Why can a number get banned?
- Messaging without consent. A customer may report your message as spam
- New number and a sudden spike. You've just registered a SIM and immediately send hundreds of identical messages
- Content and links. Shortened links, the same text for everyone, "loud" offers and promises increase complaints
Yes, but to avoid a ban, limit the number of employees using WhatsApp at the same time to no more than 3. You can also use the same number for both automation and customer conversations. Read more about Coexistence
With the WhatsApp integration you can keep using the familiar app on your phone. The WhatsApp Business API does not offer this.
WhatsApp supports group chats.
Mass broadcasts — more than 200 recipients a day;
Customers press "Spam";
More outgoing messages than incoming;
No replies from customers;
You often message first;
You often check whether a phone number has WhatsApp and then don't message;
Lots of identical messages.
Relying on one messenger is risky: bans, slowdowns, and part of the audience doesn't use it. ChatApp brings WhatsApp, Telegram and MAX into one inbox and into the customer card in your CRM — you reply from one interface, and customers write wherever it suits them.
ChatApp takes care of the technical side: connection, setup and 24/7 support. For the WhatsApp Business API these are official channels with no risk of bans; for other messengers we monitor connection stability.
The unified inbox interface is familiar to anyone who has worked with messengers in a CRM. Basic training takes about an hour, and we support initial setup and team onboarding at every stage.
Get new customers from
WhatsApp with ChatApp
Connect the WhatsApp channel via ChatApp in a few minutes. We'll show you in a demo how to set up the integration and start receiving requests from WhatsApp today.
