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Official WhatsApp Cloud API

WhatsApp Cloud API for Bitrix24, through ChatApp

Answer clients on WhatsApp from inside Bitrix24, keep the whole conversation history in the CRM, watch how the sales team works and automate the routine parts of client communication.

ChatApp links the official WhatsApp Cloud API to Bitrix24 so you can run sales and support with everything visible.

Connect WhatsApp to Bitrix24

Official WhatsApp inside your CRM

WhatsApp Cloud API
Bitrix24

Why companies put WhatsApp inside Bitrix24

Conversations stop disappearing into personal phones

The same pattern shows up in a lot of companies:
  • managers handle clients through personal WhatsApp
  • chat history stays on their phones
  • managers can't see the conversations
  • a new employee can't quickly pick up a client
  • part of the base is lost when managers leave
Once ChatApp is connected, every message is saved in Bitrix24 automatically, and the full history stays with the company no matter who handles the client.

The whole history sits in the CRM card

Each message attaches itself to the right client. Managers and team leads can see:
  • the full conversation history
  • sent documents and files
  • agreements with the client
  • deal stages
  • previous inquiries
That matters most for repeat sales and long deal cycles.

Keep an eye on quality

With conversations in the CRM, managers no longer have to ask staff where a client stands. You can monitor:
  • response speed
  • compliance with guidelines
  • consultation quality
  • reasons for losing clients
  • the work of each employee
Communication becomes something you can see and manage.

Keep your customer base safe

Clients belong to the company, not to whoever happened to answer. Integration through ChatApp helps:
  • keep conversation history in the CRM
  • manage access centrally
  • hand clients between managers quickly
  • prevent base loss when employees leave
The base stays under the company's control.

WhatsApp on a phone, or WhatsApp in Bitrix24?

Most companies start with ordinary WhatsApp on an agent's phone. It works early on, but the risks build up as you grow.

Criterion
WhatsApp on a phone
WhatsApp Cloud API in Bitrix24 via ChatApp
Conversation storage
Conversations stay with the employee
Conversations are saved in the CRM
Management oversight
Managers can't see communications
Full control over conversations
Client ownership
Clients may leave with the manager
The customer base belongs to the company
Handing over clients
Hard to hand clients between employees
Any manager can see the conversation history
Automation
No automation
Automated first contact and lead handling
Link to deals
No link to deals and leads
Conversations are tied to CRM cards
Scaling
Limited scaling options
A whole team works on one number

Past a certain size, plain WhatsApp can't keep up. Connecting it through ChatApp keeps the channel your clients already use and adds control, security and automation at the CRM level.

Put first contact on autopilot

The client hears back while your agent is still busy

A reply goes out the moment they write

Every minute of silence costs you a sale. ChatApp can automate that first WhatsApp contact:
  • greet the client
  • answer typical questions
  • collect contacts
  • create leads and deals
  • assign a responsible employee

Leads qualified automatically

Before an agent gets involved, the system can find out:
  • the product of interest
  • budget
  • launch timeline
  • region
  • company type
Everything it gathers is saved in Bitrix24, so the agent picks up a lead that's already warm.

Get the most from official WhatsApp

Message clients first, from Bitrix24

WhatsApp is still one of the channels people actually read. With WhatsApp Cloud API connected you can:
  • send template messages
  • remind about meetings
  • notify about order status
  • confirm bookings
  • win clients back
All messages are sent directly from Bitrix24.

Delivery and read status

The team can see:
  • whether the message was delivered
  • whether the client read it
  • whether the 24-hour conversation session is open
That makes it easier to keep track of communication and how the sales team is doing.

Why businesses go through ChatApp

It's more than a WhatsApp connector — ChatApp opens up the rest of Bitrix24 too

One inbox for every channel

Handle WhatsApp, Telegram, MAX, VK and the rest in a single system.

Bot builder

Automate:
  • first contact
  • lead qualification
  • booking consultations
  • answers to frequent questions

Bitrix24 automation

Use:
  • robots
  • business processes
  • automatic notifications
  • request routing

AI tools

Connect the AI assistant and AI agent to handle routine requests and support your managers.

What you can do once it's connected

01 Chat directly from Bitrix24
02 Create leads and deals automatically
03 Qualify clients
04 Monitor your managers
05 Send template messages
06 Automate first contact
07 Protect your customer base
08 Work in one communication inbox

*Personal channels include: term discount, volume discount, package plan

*Regular channels/social networks include: term discount

Common questions

WhatsApp Cloud API is WhatsApp's official channel for business. Conversations live in Bitrix24 instead of on personal phones, the customer base belongs to the company, and management can see what's going on.
Yes. Every message is automatically linked to the client card in Bitrix24 — the conversation history, files, agreements, and deal stages.
Yes. With the bot builder and Bitrix24 automation (robots, business processes) you can set up first contact, lead qualification, request routing, and employee notifications.
The base stays with the company. Because conversations sit in the CRM and access is managed centrally, a client can move to another agent in moments with the full history intact.

Connect WhatsApp Cloud API to Bitrix24 through ChatApp

Keep the customer base with the company, automate the routine and see every client conversation.