WhatsApp Cloud API integration with Bitrix24 via ChatApp
Talk to clients on WhatsApp right from Bitrix24. Keep the full conversation history in your CRM, monitor your sales team, and automate client communications.
ChatApp connects the official WhatsApp Cloud API to Bitrix24 and helps you build a transparent sales and support system.
Official WhatsApp inside your CRM
Why companies connect WhatsApp to Bitrix24
Conversations no longer get lost in employees' phones
Many companies face the same problem:- managers handle clients through personal WhatsApp
- chat history stays on their phones
- managers can't see the conversations
- a new employee can't quickly pick up a client
- part of the base is lost when managers leave
After connecting through ChatApp, every message is automatically saved in Bitrix24. The entire conversation history stays inside the company no matter who works with the client.
The full conversation history lives in the CRM card
Every message is automatically linked to the client.
Managers and team leads can see:- the full conversation history
- sent documents and files
- agreements with the client
- deal stages
- previous inquiries
This is especially important for repeat sales and long deal cycles.
Control the quality of your team's work
When conversations are in the CRM, managers don't need to ask employees about a client's status.
You can monitor:- response speed
- compliance with guidelines
- consultation quality
- reasons for losing clients
- the work of each employee
Communication becomes transparent and manageable.
Protect your customer base
Clients should belong to the company, not to individual employees.
Integration through ChatApp helps:- keep conversation history in the CRM
- manage access centrally
- hand clients between managers quickly
- prevent base loss when employees leave
Your base stays under business control.
WhatsApp on a phone or WhatsApp in Bitrix24?
Many companies start with regular WhatsApp on a manager's phone. It's convenient at first, but risks appear as the business grows.
As a company grows, regular WhatsApp stops keeping up with business needs. Integration through ChatApp lets you keep the channel your clients are used to while gaining control, security, and automation at the CRM level.
Automate first contact
While your manager is busy, the client already gets an answer
The client gets a reply right after reaching out
Every minute of waiting lowers the chance of a sale. With ChatApp you can automate the first contact in WhatsApp:
- greet the client
- answer typical questions
- collect contacts
- create leads and deals
- assign a responsible employee
Automatic lead qualification
Before a manager steps in, the system can clarify:- the product of interest
- budget
- launch timeline
- region
- company type
The collected information is automatically saved in Bitrix24. The manager starts working with an already-qualified lead.
Use the power of official WhatsApp
Reach out to clients first from Bitrix24
WhatsApp remains one of the most-read communication channels.
After connecting WhatsApp Cloud API you can:- send template messages
- remind about meetings
- notify about order status
- confirm bookings
- win clients back
All messages are sent directly from Bitrix24.
Message statuses and delivery tracking
Employees can see:- whether the message was delivered
- whether the client read it
- whether the 24-hour conversation session is open
This helps better control communications and the work of the sales team.
Why businesses connect through ChatApp
More than just a WhatsApp integration — ChatApp lets you use the full power of Bitrix24
One inbox for all communications
Work with WhatsApp, Telegram, MAX, VK, and other channels in a single system.
Bot builder
Automate:- first contact
- lead qualification
- booking consultations
- answers to frequent questions
Bitrix24 automation
Use:- robots
- business processes
- automatic notifications
- request routing
AI tools
Connect the AI assistant and AI agent to handle routine requests and support your managers.
*Personal channels include: term discount, volume discount, package plan
*Regular channels/social networks include: term discount
Frequently asked questions
WhatsApp Cloud API is the official WhatsApp channel for business. Conversations are kept inside Bitrix24 rather than in employees' personal phones, the customer base belongs to the company, and communication stays under management control.
Yes. Every message is automatically linked to the client card in Bitrix24 — the conversation history, files, agreements, and deal stages.
Yes. With the bot builder and Bitrix24 automation (robots, business processes) you can set up first contact, lead qualification, request routing, and employee notifications.
The base stays with the company. Since conversations are stored in the CRM and access is managed centrally, a client can be quickly handed to another manager without losing the conversation history.
Connect WhatsApp Cloud API to Bitrix24 via ChatApp
Keep your customer base inside the company, automate communications, and gain full control over your client conversations.
