Instagram + CRM
Instagram and your CRM in one window
Connect Instagram — Direct messages, comments and Stories replies — to Bitrix24, amoCRM or any other CRM. Instagram and every other channel land in one inbox, so agents answer faster and no lead is lost.
3,500+ companies
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99.9% uptime
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24/7 support
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Deal created in CRM
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How Instagram–CRM integration works
It links your Instagram business account to your sales system. Direct messages, post comments and Stories replies are added to customer and deal cards automatically, and agents answer from the CRM without opening the Instagram app.
In ChatApp, Instagram sits next to WhatsApp, Telegram and other channels — every conversation collects in one window, the history is kept in the CRM, and agent access doesn't depend on the business account login or password.
Hundreds of companies across Kazakhstan and the CIS rely on it
3,500+
companies use ChatApp every day
7 min
average connection time
99.9%
platform uptime over the past 12 months
97%
of customers are satisfied with support
Connecting Instagram to your CRM in five steps
Setup runs 5–15 minutes with no developer. You'll need an Instagram business account linked to a Facebook page.
01
Create a ChatApp account
Sign up in a few minutes. The first seven days are free — every feature, no card.02
Switch Instagram to a Business Account and Link it to a Facebook Page
This is a requirement of the official Instagram Graph API. In Instagram settings, select "Business Account" and connect it to your Facebook business page.03
Add Instagram in Your ChatApp Dashboard
In the "Channels" section, click "Add Instagram", authorise via Facebook and select the required business account. Multiple accounts can be connected at the same time.04
Connect Your CRM
Select Bitrix24, amoCRM or another CRM from the list. Authorise and configure which pipelines and which agent receive new Instagram conversations.05
Get messages and reply from the CRM
Each new Instagram Direct message, comment or Stories mention opens a customer card and a deal. Agents answer from the CRM, and the history is kept for good.For sales agents: Instagram run straight from the CRM
One interface for every channel
Instagram Direct, comments, Reels, Stories replies and all your other messengers in one window. No app-switching, no stack of tabs.Direct, Comments and Stories Replies — All in One Thread
Private messages, post comments and Stories mentions all arrive in the customer card. Agents see the full context of every conversation.Reply to Comments via Direct
You can reply to a post comment via Direct only if you have previously had a conversation with that user. If there has been no previous conversation, you cannot start one this way — the message will fail to send.Templates and quick replies
Ready answers to common questions, sent in a click. Response time drops from minutes to seconds.Files, Photos and Voice Messages
The full range of Instagram formats — photos, videos, voice messages and documents — handled directly from the CRM with no restrictions.No shared logins or passwords
Agents never get the company's Instagram credentials. Messages come through the CRM interface, so there's nothing to leak.For managers: oversight, analytics and data security
The full history in the CRM
Instagram messages are saved to the customer and deal card automatically. The history doesn't belong to any one agent — it stays in the CRM after someone leaves.Response Speed and Workload Monitoring
Per-agent analytics: number of conversations, average response time, hourly workload. See at a glance who is coping and who needs support.Access Without Sharing Login Credentials
The company's Instagram business account stays under company control; agents work through the API. A departing employee cannot access the company account or take the customer base.Rule-Based Lead Distribution
New Instagram inquiries are automatically routed to agents, teams or pipelines — by schedule, round-robin or request type.Instagram through ChatApp + CRM vs. a plain Instagram account
| Feature | Regular Instagram | Instagram via ChatApp + CRM |
|---|---|---|
| All communications (Direct, comments, Stories + other channels) in one window | No | Yes |
| Automatic deal creation in the CRM | No | Yes |
| Conversation history retained when an agent leaves | No | Yes |
| Conversation routing across agents and pipelines | No, manual | Yes, automatic |
| Agent access without sharing account login and password | No | Yes |
| Message templates and quick replies | No | Yes |
| Analytics on workload and response speed | No | Yes |
| Reply to comment via Direct | Partially, manual | Yes, if you have previously had a conversation with the user |
| Manage multiple business accounts simultaneously | No, one at a time | Yes, simultaneously |
All communications in one window
Regular InstagramNo
ChatApp + CRMYes
Automatic deal creation in CRM
Regular InstagramNo
ChatApp + CRMYes
Conversation history when agent changes
Regular InstagramNo
ChatApp + CRMYes
Agent access without login and password
Regular InstagramNo
ChatApp + CRMYes
Message templates
Regular InstagramNo
ChatApp + CRMYes
Agent analytics
Regular InstagramNo
ChatApp + CRMYes
Who gets the most from Instagram–CRM integration through ChatApp
E-commerce and online shops
Clothing, cosmetics and homeware stores that sell through an Instagram storefront. Every Direct enquiry and "is this in stock?" comment turns into a CRM deal.Services: Beauty Salons, Medical Centres
Most bookings come through Instagram Direct. Integration automatically creates a deal, a chatbot can offer available time slots, and client history is saved to the card.Real Estate and Property Agencies
Leads for listings come from Instagram posts and Stories. Every enquiry is recorded in the CRM linked to its source — you can see exactly which post generated interest.Education: Courses, Schools, Tutors
Trial lesson and consultation requests arrive through Direct. A chatbot pre-qualifies the lead, and the agent picks it up in the CRM with all the details already filled in.HoReCa: Restaurants, Delivery, Catering
Table reservations and delivery orders placed via Direct flow straight into the CRM. A chatbot with a menu and out-of-hours auto-replies is a ready-made solution.B2B Sales and Agencies
Instagram as an inbound lead generation channel. Integration qualifies leads by tag and automatically routes them to the right account manager based on budget or niche.Official API and personal data protection
Official Instagram Graph API
ChatApp connects to Instagram through the official Graph API. Accounts connected via the official API are never suspended for "suspicious activity", unlike grey solutions that emulate a mobile client.In line with Kazakhstan data protection law
ChatApp stores and processes customer personal data under the Republic of Kazakhstan Law No. 94-V on personal data and its protection. Data is handled on secure servers.Encryption in Transit and at Rest
All connections between Instagram, ChatApp and the CRM are secured with TLS. Data is encrypted both during transmission and in storage.Agent Access Without Login or Password
Agents never receive the Instagram account login credentials of the company. They work through the CRM interface; all authentication stays on the ChatApp side. Revoking a departing employee's CRM access is sufficient — the company account remains fully protected.How ChatApp compares with other integration services
| Feature | Typical service | ChatApp |
|---|---|---|
| Multi-channel support | Instagram only or WhatsApp only | Instagram + WhatsApp + Telegram + 15 other channels |
| API type | Often mobile-client emulation | Official Instagram Graph API |
| CRM support | 1–2 systems | Bitrix24, amoCRM and others via a unified API |
| Data storage | Servers abroad | Secure servers, in line with the Republic of Kazakhstan Law No. 94-V |
| 24/7 support | Business hours only | 24/7, average response time — 2 minutes |
*Personal channels include: term discount, volume discount, package plan
*Regular channels/social networks include: term discount
Instagram–CRM integration: common questions
How much does it cost to connect Instagram to a CRM via ChatApp?
It depends on the plan you pick. CRM integration — Bitrix24, amoCRM or another — is in every plan, with no per-message fees. The first seven days are free with every feature and no card.
How long does setup take?
Technical setup takes 5–15 minutes: creating a ChatApp account, linking your Instagram business account, and connecting the CRM. If your Instagram account is not yet linked to a Facebook page, add another 5 minutes for that. No developer required. Support responds in an average of 2 minutes.
Can I connect multiple Instagram accounts?
Yes. ChatApp supports any number of Instagram accounts with no restrictions. Each account can be mapped to a separate CRM pipeline or to different agents. All conversations are gathered in a single window, and the customer card shows which account the message came from.
Is this legal? Will my account be banned?
ChatApp uses the official Instagram Graph API from Meta — the same one Instagram recommends for business use. Accounts connected through the official API are not suspended for "suspicious activity", unlike grey solutions that emulate a mobile client.
How is this different from a regular Instagram account?
With ChatApp, Instagram becomes a full sales channel: messages automatically create CRM deals, conversation history is preserved when agents change, and teams can work together without sharing the account login. Without integration, everything must be done manually — switching between the app and the CRM, copying threads, and risking lost customers during staff turnover.
Do I need an Instagram business account and a Facebook page?
Yes — this is an Instagram requirement, not a ChatApp one. A business account is free to create in Instagram settings ("Switch to Professional Account"). A Facebook page linked to the account is also needed; it takes a couple of minutes to set up and does not need to be actively maintained. This is a one-time setup.
What happens if an agent leaves the company?
Nothing serious. Agents never touch the Instagram account itself — they work through the CRM. When someone leaves, an admin revokes their CRM access, and the history and contacts stay in the cards. The next agent sees the whole thread and carries on.
Do chatbots and auto-replies work?
Yes. You can configure an auto-reply to a customer's first message (e.g. outside business hours) or a scenario-based bot that pre-qualifies leads before handing them off to an agent. The bot can ask questions with button-based answer options, and send a price list or catalogue. Available on all plans.
Can I send bulk broadcasts through Instagram via ChatApp?
Instagram officially prohibits mass first-contact broadcasts — this is a platform rule, not a ChatApp restriction. Through Direct you can reply to incoming messages, and to comments only if you have previously had a conversation with that user. If there has been no previous conversation, you cannot start one by replying to a comment — the message will fail to send. For bulk notifications, WhatsApp Business API or Telegram are better suited.
What happens to conversation history if I cancel my subscription?
History stays in your CRM — ChatApp only relays the messages; the final storage is in Bitrix24 or amoCRM. If you were using ChatApp's internal storage, conversations remain available for export for 2 years after cancellation.
Connect Instagram to your CRM in about five minutes
First seven days free — every feature, no card. Instagram, WhatsApp and Telegram in one window.
