Facebook + CRM
Facebook and your CRM in one window
Connect Facebook Messenger, page-post comments and Lead Ads forms to Bitrix24, amoCRM or any other CRM. Every Facebook message lands in one window, so agents answer faster and no lead is lost.
3,500+ companies
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99.9% uptime
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Support 24/7
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Lead created in CRM
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How Facebook integration with CRM works
It links your Facebook Business Page to a sales system. Messenger messages, comments on page posts and Lead Ads submissions are added to client cards and deals automatically, and agents answer from the CRM without opening Facebook.
In ChatApp, Facebook sits next to WhatsApp, Telegram and other channels — every conversation collects in one window, chat history is kept in the CRM, and agent access doesn't depend on the page password.
Hundreds of companies across Kazakhstan and beyond rely on it
3,500+
companies use ChatApp daily
7 min
average connection time
99.9%
platform uptime over the past 12 months
97%
of clients are satisfied with support
Connecting Facebook to your CRM in four steps
Setup runs 5–15 minutes with no developer. You need a Facebook Business Page — a personal profile won't do.
01
Sign up for ChatApp
Create an account. The first seven days are free — every feature, no card.02
Create or open your Facebook Business Page
The integration only works with official Facebook Business Pages — this is a requirement of the Messenger API. A personal account cannot be connected. Creating a Business Page is free and takes about 5 minutes.03
Connect Facebook in your ChatApp dashboard
In the "Channels" section click "Add Facebook", authorise via Facebook and select the page. Multiple pages can be connected at once. Messenger, post comments and Lead Ads are all configured in one place.04
Connect your CRM and start getting leads
Pick Bitrix24, amoCRM or another CRM and set which pipeline receives Messenger messages, comments and Lead Ads submissions. Each new enquiry opens a client card and a deal, and agents answer from the CRM.For agents: every Facebook channel in one window
One interface for every channel
Facebook Messenger, page-post comments and your other messengers in one window. No tab- or app-switching.Messenger and comments in one client card
Messages in Messenger and comments on page posts are collected in a single client card. Agents see the full context and complete chat history.Reply to comments via Messenger
Any comment on a post can be moved to a private Messenger conversation with one click — the dialogue transfers to a direct chat with the client.Lead Ads forms go straight into CRM
Submissions from Facebook Lead Ads automatically create a deal in the CRM — no manual export needed. The lead reaches the agent within seconds of form submission.Templates and quick replies
Ready answers to common questions, sent in a click — in Messenger or in comments. Response time drops from minutes to seconds.No page login or password needed
Agents never get the Facebook Business Page credentials. Messages come through the CRM, so there's nothing to leak.For managers: oversight, analytics and a safe client base
The full history in the CRM
Messenger messages, comments and Lead Ads submissions are saved to the client card automatically. The history doesn't belong to any one agent — it stays in the CRM after someone leaves.Response speed and workload monitoring
Analytics for every agent: number of dialogues, average response time, hourly load. See who keeps up with the Facebook flow and who is overloaded.Lead source tracking
Every Lead Ads submission is tagged with its source — you can see which ad campaign the client came from. The data goes directly into the CRM deal fields, simplifying ROI measurement.Automatic lead distribution
Messenger messages, comments and Lead Ads submissions are automatically routed to agents, departments or pipelines — by schedule, round-robin or campaign type.Facebook through ChatApp + CRM vs. a plain account
| Feature | Regular Facebook | Facebook via ChatApp + CRM |
|---|---|---|
| Messenger, comments and Lead Ads + other channels in one window | No | Yes |
| Automatic deal creation in CRM | No | Yes |
| Lead Ads submissions in CRM without manual export | No | Yes |
| Chat history preserved when agent changes | No | Yes |
| Lead distribution across agents and pipelines | No, manual | Yes, automatic |
| Agent access without page login/password | No | Yes |
| Message templates and quick replies | No | Yes |
| Analytics on response speed and agent load | No | Yes |
| Reply to comment via Messenger | Partially, manual | Yes, one click |
| Manage multiple pages simultaneously | No, one at a time | Yes, simultaneously |
Messenger, comments and Lead Ads in one window
Regular Facebook
No
ChatApp + CRM
Yes
Lead Ads in CRM without manual export
Regular FacebookNo
ChatApp + CRMYes
Automatic deal creation in CRM
Regular FacebookNo
ChatApp + CRMYes
Chat history preserved when agent changes
Regular FacebookNo
ChatApp + CRMYes
Agent access without page password
Regular FacebookNo
ChatApp + CRMYes
Who gets the most from Facebook CRM integration through ChatApp
E-commerce and online stores
Stores promoting products through a Facebook page and ads. Lead Ads forms open deals in the CRM, and "how do I order?" comments turn into Messenger conversations.Services: clinics, salons, fitness
Appointment bookings and consultations come through Messenger. The integration creates a deal, a bot offers available slots — the agent sees the client in the CRM with full history.B2B and corporate sales
Lead Ads in Facebook ads are an effective B2B tool. Submissions instantly go into the correct CRM pipeline with automatic UTM source tagging.Real estate and developers
Leads from property ads via Lead Ads and Messenger go straight to the agent. You can see which campaign and which listing the client came from.Education: courses and online schools
Lead Ads campaigns collect applications for webinars and courses. Form data — name, email, phone — automatically creates a contact and a deal in the CRM.HoReCa: restaurants and delivery
Orders and reservations via Messenger automatically enter the CRM. A chatbot takes orders after hours and passes them to the agent with the client's details already filled in.Official API and personal data protection
Official Facebook Graph API and Messenger API
ChatApp works through the official Facebook Graph API and Messenger Platform, so your page isn't suspended for suspicious activity — unlike grey tools that emulate a browser session.Data protection
ChatApp stores and processes personal data under the Republic of Kazakhstan Law No. 94-V on personal data and its protection. Data is kept on secure servers.Encryption in transit and at rest
All connections between Facebook, ChatApp and the CRM are protected by TLS. Data is encrypted during transfer and stored in encrypted form.Agent access without page credentials
Agents never receive the Facebook Business Page password. They work via the CRM; authentication stays with ChatApp. Revoking access in the CRM is enough to fully protect the company page.How ChatApp compares with other integration services
| Feature | Typical service | ChatApp |
|---|---|---|
| Multi-channel | Facebook only or WhatsApp only | Facebook + WhatsApp + Telegram + 15 more channels |
| API type | Often browser emulation or scraping | Official Facebook Graph API and Messenger Platform |
| Lead Ads integration | None or only via Zapier | Built-in: leads go directly to CRM with no intermediaries |
| CRM support | 1–2 systems | Bitrix24, amoCRM and others via a unified API |
| Data storage | Servers abroad | Secure servers, in line with the Republic of Kazakhstan Law No. 94-V |
| 24/7 support | Business hours only | 24/7, average response time — 2 minutes |
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Facebook CRM integration: common questions
Do I need a Facebook Business Page or will a personal profile work?
The integration only works with official Facebook Business Pages — this is a requirement of the Messenger API. A personal profile cannot be connected via API. Creating a Business Page is free and takes about 5 minutes in Facebook Business Suite.
How does the Facebook Lead Ads integration work?
When a user submits a Lead Ads form in a Facebook ad, the data (name, phone, email and other form fields) is instantly sent to ChatApp and automatically creates a contact and a deal in the CRM — no manual export, no delay. The agent receives a notification and can call or message via Messenger right away.
How much does it cost to connect Facebook to CRM via ChatApp?
It depends on the plan. CRM integration — Bitrix24, amoCRM or another — is already included, with no per-message fees; unlike the WhatsApp Business API, Messenger doesn't charge per dialogue. The first seven days are free with every feature and no card.
Can I connect multiple Facebook pages?
Yes. ChatApp allows you to connect any number of Facebook Business Pages. Each page can be routed to a separate CRM pipeline or to different agents. All conversations appear in a single window; the client card shows which page the enquiry came from.
Is this legal? Will my page get blocked?
ChatApp uses the official Facebook Graph API and Messenger Platform — the same one Meta recommends for business. Pages connected through the official API are not flagged for "automated activity", unlike grey solutions that emulate browser sessions or scrape data.
Do chatbots and auto-replies work in Messenger?
Yes. You can set up an auto-reply to the first Messenger message, a scenario bot with buttons and quick replies, or automatic lead qualification before handoff to an agent. Messenger supports button templates and formatted text. Available on every plan.
Can I send broadcasts via Facebook Messenger?
Facebook limits mass first-message broadcasts — this is the platform's anti-spam policy. However, you can message clients who have already written to your page within the last 24 hours. For mass outbound notifications WhatsApp Business API or Telegram is more suitable.
Are there any limits on the number of Messenger messages?
Unlike WhatsApp Business API, Facebook Messenger does not charge for inbound or outbound messages — it is free at any volume. Meta's limits apply only to mass first-message campaigns, not to replies to inbound enquiries.
What happens to chat history if I cancel my subscription?
History remains in your CRM — ChatApp only routes messages; the final storage is in Bitrix24 or amoCRM. If you used ChatApp's internal storage, conversations are available for export for 2 years after cancellation.
Connect Facebook to your CRM in about five minutes
First seven days free — every feature, no card. Facebook Messenger, Lead Ads and WhatsApp in one window.
