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WhatsApp + Your CRM

Connect WhatsApp
to any CRM via ChatApp

Using a custom CRM, ERP system, or industry-specific solution? Connect WhatsApp through ChatApp and communicate with customers in your existing system. Save conversation history, protect your client database, monitor your team's performance, and automate customer interactions.

Integration with any CRM via API, Webhook, or ChatApp Dialogs

Why businesses choose WhatsApp

Reach customers where they already are

WhatsApp is one of the most widely used messaging apps in Kazakhstan. Your customers use it every day — for personal chats, work conversations, and family groups. That level of daily engagement gives businesses a communication channel with reach and open rates that email and SMS simply cannot match.

Customers don't need to:

install a new application
register on your website
wait for a callback
learn an unfamiliar interface

They just open the app they already use and send a message. The easier it is to reach you, the higher the chance of an inquiry, a deal, and a repeat purchase.

98%
Message open rate — vs. 20–25% for email
<3 min
Average time to read a message after delivery
2B+
Active users worldwide

When conversations live on employees' phones

The risks this creates — and how integration eliminates them

A common situation in many companies

Managers talk to clients through personal devices. Convenient for the employee — critical risk for the business.

  • conversations never reach the CRM
  • no way to monitor communication quality
  • interaction history is lost
  • repeat sales are difficult without context
  • client data lives on the employee's device, not with the company
  • when a manager leaves, their contacts go with them

After connecting through ChatApp

All WhatsApp messages are stored in the system and remain accessible to the company. Conversation history is tied to the customer record — not to the manager's phone. The data belongs to the business, not the individual.

What your business gains after connecting

Full control over customer communications

For sales

More closed deals

  • full conversation history alongside each deal
  • quick access to previous agreements
  • repeat sales become straightforward
  • fewer lost inquiries
For managers

Visibility and control

  • monitor conversation quality
  • transparent view of team performance
  • client database stays with the company
  • less dependency on individual employees
For customers

Better service

  • fast replies in a familiar app
  • no new apps or registrations required
  • conversation history preserved across manager changes
  • 24/7 support via automation

Automate customer interactions

More than messaging — a complete sales tool

ChatApp turns WhatsApp into a full-scale sales and service tool — from the first contact to deal closure.

  • automatically greet new customers
  • collect inquiries and contact details
  • qualify leads without manager involvement
  • schedule consultations automatically
  • route conversations to the right team member
  • create deals and tasks in your CRM automatically
  • connect an AI agent to handle routine requests

Managers join a prepared conversation

The customer gets an instant response. The bot qualifies the request, collects the data, and creates a task in the CRM. The manager sees a ready-made context and closes the deal faster.

Works with any CRM

We connect to your existing system — no need to change platforms

Most solutions only support popular CRM platforms. ChatApp integrates WhatsApp with virtually any system:

  • custom-built CRM
  • ERP system
  • Service Desk or Help Desk
  • industry-specific software
  • internal corporate portals

Connection methods

  • Open chat button from CRM
  • ChatApp Dialogs unified inbox
  • Webhook
  • API

More than a WhatsApp integration

ChatApp platform capabilities available after connecting

Unified inbox

All channels in one interface: WhatsApp, Telegram, VK, and more — no tab switching.

No-code bot builder

Build automated scenarios without programming. Lead qualification, inquiry collection, FAQ responses.

AI operator assistant

Real-time suggestions for agents: reply recommendations, sentiment analysis, customer context.

AI agent

Automated customer conversations based on your company's knowledge base. Works 24/7 without human involvement.

Automation sequences

Trigger-based messaging from CRM events: reminders, order status updates, re-engagement campaigns.

Analytics and reports

Conversation stats, operator load, response times, and inquiry funnel — all in one place.

Connect WhatsApp to your CRM via ChatApp

Unify your communications, automate customer interactions, and maintain full control over your client database — no matter which CRM you use. Data is stored on secure servers in compliance with applicable data protection requirements.

Connect WhatsApp