WhatsApp Business CRM integration
Connect your business account from the WhatsApp Business mobile app to your CRM or the ChatApp Dialogs single inbox. Business profile, catalog, quick replies — and your whole team's chats in one window.
What is WhatsApp Business
A free mobile app for business — the middle ground between personal WhatsApp and the WhatsApp Business API
WhatsApp Business is a separate app for Android and iOS built specifically for companies. Unlike the regular messenger, it has a business profile with address, website and working hours, a product catalog, quick replies and labels to sort your chats. Customers instantly see they are talking to a verified business rather than a random number.
At the same time, connecting it to ChatApp is just as simple as the regular WhatsApp — by phone number, with no message template approval or official Business API verification. You keep every feature of the business app and gain team collaboration: chats flow into your CRM, several managers can reply, and the conversation history is never lost.
How it differs from other ways to connect WhatsApp
Three ways to use WhatsApp in business — pick the one that fits your client volume
| Feature | WhatsApp personal | WhatsApp Business app | WhatsApp Business API WABA |
|---|---|---|---|
| Company business profile | — | ✓ | ✓ |
| Product and service catalog | — | ✓ | ✓ |
| Quick replies and labels | — | ✓ | ✓ |
| Message first without templates | ✓ | ✓ | templates only |
| Low connection cost | ✓ | ✓ | higher |
| Fast setup by phone number | ✓ | ✓ | verification |
| Managers per number in the app | 1 | up to 4 | no app |
| Managers per number via ChatApp | unlimited | unlimited | unlimited |
| Bulk messaging without block risk | — | — | ✓ |
| Works without a mobile phone | — | — | ✓ |
Need bulk messaging and phone-free operation? Take a look at WhatsApp Business API.
What you get after integrating with ChatApp
Your business account from the app becomes a full sales and support channel
All chats in your CRM
Conversations from WhatsApp Business flow automatically into Bitrix24, amoCRM, 1C or your own CRM. A deal and a contact card are created for every customer — no data is lost.
Team collaboration
Several managers can work on one number. Each sees their own chats, while the manager sees the whole team's conversations in the ChatApp Dialogs inbox.
Message first
Start a conversation by phone number straight from your CRM, with no template approval. Perfect for handling website leads and upsells.
Business profile and catalog
You keep every benefit of the app: a polished company profile, a product showcase, quick replies and greeting messages.
Bots and automation
Connect the ChatApp bot builder: auto-replies, request routing, review collection and handling of common questions without an agent.
Analytics and control
Response time, agent workload and full history for each customer. See how your team handles requests and where leads are being lost.
How to connect in 7 minutes
No developer and no complex setup
Sign up for ChatApp
Create an account and choose a CRM or the ChatApp Dialogs single inbox to handle your messages.
Connect your number
Scan the QR code in the WhatsApp Business app on your phone — the connection is set up in a couple of minutes.
Start working
Receive requests, message first and distribute chats among managers — all in one window.
Why companies choose ChatApp
24/7 support
We solve problems, advise and train your staff. Average response time is measured in minutes, not hours.
Reliable infrastructure
Stable communication channels and fault-tolerant infrastructure. The service is always online for your business.
Works across the CIS
Pay by card or bank transfer. We comply with applicable data protection requirements.
*Personal channels include: term discount, volume discount, package plan
*Regular channels/social networks include: term discount
Frequently asked questions
WhatsApp Business is a separate free app for companies. It has a business profile, a product catalog, quick replies, labels to sort chats and basic statistics. The regular WhatsApp has none of these tools. At the same time, the way it connects to ChatApp is identical — by phone number.
WhatsApp Business is a mobile app with an unofficial connection: cheap, fast, and you can message first without templates. The WhatsApp Business API (WABA) is the official product for bulk messaging without block risk and phone-free operation, but it costs more and requires verification. The app suits small and medium businesses, while the API fits companies with high request volumes.
Yes. WhatsApp Business requires a phone with the app installed. Every two weeks you need to open the app on the phone — otherwise the link with the integration may break.
The WhatsApp Business app itself allows up to 4 devices on one number. Via ChatApp this limit is removed — any number of managers can work on the number in a single inbox. To reduce block risk during heavy messaging, we recommend scaling the number of agents gradually.
Broadcasts are possible, but the number may be blocked for frequent bulk sends. To reduce the risk: send no more than 200 messages a day, add an opt-out option and keep an interval between messages. For safe bulk messaging, the WhatsApp Business API is a better fit.
Yes. After integrating WhatsApp Business you keep using the familiar app on your phone. Chats are synced with your CRM and the ChatApp single inbox.
Connect WhatsApp Business to your CRM
Business profile, catalog and team chats in one inbox. Your first connection is free.
