MAX messenger and any CRM: connect them through ChatApp
MAX messenger is a fast-growing messaging app by VK with tens of millions of users. Connect it to your CRM, ERP, or industry system through ChatApp and handle customer conversations right from your existing tools — with full control over message history, automation, and your client database.
Integration with any CRM via API, Webhook, or ChatApp Dialogs
Why businesses add MAX messenger
A growing audience, stable infrastructure, full control
MAX messenger is built by VK Group and already has tens of millions of registered users. For companies whose customers speak Russian, it is becoming a direct communication channel that people know and trust, tied into the wider VK ecosystem.
Key advantages for business:
For companies with a Russian-speaking customer base, MAX messenger is a predictable, reliable channel that keeps growing.
MAX messenger without a system behind it
What a company loses without CRM integration
A familiar picture: inquiries come in but nothing is tracked
Customers write in MAX messenger; managers answer from personal accounts or standalone bots with no CRM link. The data ends up scattered and the business has no clear view.
- conversation history sits on employees' phones
- MAX messenger inquiries aren't tied to CRM deals
- no analytics on requests coming from the channel
- history is lost when a person leaves
- no way to check how agents talk to customers
- client data is scattered across personal devices
After connecting through ChatApp
Every MAX messenger conversation is stored in the system and linked to a customer record. Agents work from one ChatApp Dialogs inbox or straight from the CRM — the messenger no longer needs to be opened on its own.
What changes after you connect
MAX messenger becomes a managed channel inside your CRM
Inquiries land in the funnel
- MAX messenger leads added to the CRM automatically
- conversation context open to any team member
- quick qualification by a bot
- repeat sales with the full history intact
Full oversight
- review conversations and judge quality
- analytics on load and response time
- the client database stays with the company
- safe handover of a conversation between agents
Quick, easy contact
- chat in the MAX messenger they already use — no new apps
- fast replies from a bot or a live agent
- request history kept even when the manager changes
- support on the customer's terms
Automate the conversation in MAX messenger
From the first hello to a ready deal in your CRM
Through ChatApp you can run a full sales funnel in MAX messenger — from the first message to a deal in the CRM, with no manual steps along the way.
- an auto-greeting on first contact
- customer qualification through an interactive scenario
- collecting contacts and booking consultations
- a deal or lead created in the CRM automatically
- routing conversations between departments and agents
- status alerts: order, payment, delivery
- an AI agent handling routine questions around the clock
MAX messenger plus automation = a managed channel
With automation from ChatApp, MAX messenger stops being just a chat channel. It turns into a managed tool for winning and keeping customers, with analytics and control in one system.
Fits any CRM
MAX messenger plugs into your current system — no switching platforms
ChatApp links MAX messenger to almost any customer-management platform — from off-the-shelf products to fully custom builds.
- an in-house CRM
- an enterprise ERP
- Service Desk or Help Desk
- industry platforms — healthcare, retail, B2B services
- internal company portals
Connection methods
- Open chat button from CRM
- ChatApp Dialogs unified inbox
- Webhook
- API
Beyond a MAX messenger integration
Room to grow as the business grows
Unified inbox
MAX messenger, Telegram, VK and more in one interface — agents stay in a single system, no tab switching.
No-code bot builder
A visual editor with no code. Build MAX messenger bots with branching logic and auto-created leads.
AI operator assistant
Live prompts for agents: suggested replies, a conversation summary, customer context from the CRM.
AI agent
Replies drawn from your company knowledge base, running in MAX messenger around the clock without an agent.
Automation sequences and broadcasts
Trigger messages from CRM events — confirmations, reminders, status updates — delivered right in MAX messenger.
Analytics and reports
MAX messenger conversation stats, agent performance and the inquiry funnel — all in the ChatApp dashboard.
Connect MAX messenger to your CRM through ChatApp
Reach your Russian-speaking customers through MAX messenger without limits. Keep the conversation history, automate incoming requests, and hold the client database under your company's full control. Data is kept on secure servers under the applicable data-protection rules.
