How to collect UTM tags in messengers through a website widget

17 October 2025

Reading time: 1 min.

Людмила Илюшина

Head of Product Marketing at ChatApp

Collection of UTM tags in messengersUTM tags are a parameter added to a link and used to track the effectiveness of advertising campaigns and website traffic. And in the browser, when moving from page to page, everything works simply.

However, in messengers it is not possible to pass UTM tags via GET or POST methods. Here you need a special identifier (ClientID), written directly in the body of the message.

Collecting tags is possible only in WhatsApp, Viber and Telegram bot.

In other messengers, you will not be able to transfer tags from the site.

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