Broadcast Messaging: WhatsApp, Telegram, MAX and Email
One message reaches every channel your customers actually reply on. Segment your list by tag, see a report for every send.
One message → 9 delivery routes
Every channel is set up from a single dashboard
Pick the right channel for the job
Every channel has its own list and its own rules. Message your own customers free, no templates – cold contacts need an approved template
Bot broadcasts: MAX and Telegram
You’re messaging people who already wrote to your bot first – a continued conversation, not cold outreach. No template, no moderation needed.
Cheapest and fastest to launch
WhatsApp Business API / WhatsApp Cloud API
The only way to reach people who haven’t written to you. WACA covers Kazakhstan and the CIS, WABA covers Russia. Messages go out only through a pre-approved template.
Works on cold lists too
Number-based Telegram, MAX, WhatsApp
Sent from a personal number instead of a bot. Technically possible, but platforms tend to ban the number almost as soon as they suspect a mass send.
Our advice: keep this method limited, and use it only as part of a cascade.
The platform places no limits of its own – only the usual email rules apply: domain reputation, SPF/DKIM, provider limits. Connects over SMTP: your own server, Amazon SES, or a specialized provider.
No limit on recipients
Cascade model: don’t lose a customer when one channel fails
If a message doesn’t land or a customer doesn’t respond, the send automatically moves to the next channel
Match the copy to the audience: the same message on every channel at once gets you blocked faster.
Where broadcasts fit: scenarios for your business
Welcoming new customers
Introduce the product and the next steps right after the first message to your bot.
Abandoned cart
Remind customers about an unfinished order and offer a promo code to bring them back.
Event reminders
Let people know a webinar is starting, an appointment is coming up, or a subscription is about to end.
Promotions and promo codes
Tell only the segment it’s relevant to about discounts and special offers.
Holiday greetings
Send personal greetings for birthdays or calendar holidays.
Winning back inactive customers
Offer special terms to people who haven’t opened a message or bought anything in a while.
Segmentation: not “everyone at once” – by tag and by field
Bots on MAX and Telegram don’t broadcast to the whole list – they build a selection from the conversation data: a tag, a filled-in variable, a stage in the scenario. Different copy for different audiences cuts the block risk, unlike one message sent to everyone.
By tag
Only contacts tagged “Regular customer” or “Abandoned cart”
By filled field
Only contacts with the “City” field filled in
Sample selection for a bot broadcast
Launch: from contact list to report in four steps
- 1
Collect your list
Bot conversations, a CSV/Excel file, an export from Bitrix24 or amoCRM, or a tag filter.
- 2
Set up the send
Dates, days of the week, time, the interval between messages, one line or several.
- 3
One message, different people
Variables fill in the name and fields from your list. Send yourself a test message before launch.
- 4
Watch the report
Status on every send, a retry for anyone it missed, export to Excel.
See what happened with every message, not just the campaign as a whole
Sent → delivered → read, or an error with the reason
Resend to only the people it missed – no need to rebuild the whole broadcast.
Frequently asked questions about broadcast messaging
9 delivery routes from a single dashboard: WhatsApp, MAX, Telegram, WACA, WABA, bots on Telegram and MAX, VK-notify, and Email. Combine channels for the job at hand, from a warm list to cold contacts.
Not if the broadcast goes out through a Telegram or MAX bot to people who already wrote to you first – it’s a continued conversation. A template is only required for WACA/WABA and for broadcasts to a cold phone list.
Set up a cascade: if a message isn’t delivered or the customer doesn’t reply, the send automatically moves to the next channel. For example, from a bot to WACA/WABA, then to a number-based channel or Email.
You can build a selection by tag (“Regular customer”, “Abandoned cart”) or by a filled field (like “City”). Different copy for different segments cuts the risk of the channel getting blocked.
Roughly ≈20 on Telegram, ≈5 on MAX, and ≈10 on WhatsApp before platforms may ban the number over suspected mass sending. Use this method sparingly, as one link in a cascade.
Yes. The report shows the status of every message: sent, delivered, read, or an error with the reason. You can rerun the send for just the addresses that errored, no need to rebuild the whole broadcast.
Connect the channel your customers actually reply on
Set up a broadcast on your own list in a few minutes, or start with the launch guide
