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Official WhatsApp for business and sales

Connect the official WhatsApp Business API to amoCRM with ChatApp

Talk to customers on WhatsApp right inside amoCRM, keep the full chat history, monitor your team's work and automate communications.

ChatApp helps you connect the official WhatsApp Business API (WABA), set up message templates, dialog routing and conversation automation.

Connect WABA

Why businesses switch to WhatsApp Business API

Conversations no longer live on employees' phones

Sound familiar?

Managers handle customers in personal WhatsApp

  • chat history gets lost
  • managers can't see the conversations
  • it's hard to control work quality
  • employees take the database with them when they leave
  • customer data stays on personal phones
Solution

With WABA via ChatApp, conversations run inside amoCRM

All messages are saved in the customer card.

  • the database belongs to the company
  • chat history is never lost
  • communications are transparent

Full history — in amoCRM

No more searching for a chat on a manager's phone. The CRM automatically stores:

  • customer conversations
  • files and attachments
  • history of agreements
  • message statuses
  • deal information

A new manager can quickly pick up the conversation without starting over.

Control communication quality

When conversations live in the CRM, managers see the real picture. You can monitor:

  • response speed
  • script compliance
  • tone of communication
  • reasons for losing customers
  • quality of lead handling

Especially important for sales and support teams.

Message customers first

On WhatsApp customers reply faster than over email. With WABA you can run outbound communications using official message templates:

  • reminders
  • confirmations
  • customer win-back
  • notifications
  • invitations
  • database reactivation

Templates pass WhatsApp moderation — safe and systematic communication.

Automate sales and first contact

WhatsApp Business API is more than just messaging

01

First contact

A customer messages on WhatsApp — a deal is created automatically.

02

Lead qualification

The bot clarifies the details and hands the manager a ready-to-go conversation:

  • product of interest
  • budget
  • region
  • launch timeline
  • the customer's goal
03

Funnel automation

You can set up:

  • automated messages
  • notifications
  • dialog routing
  • auto-replies
  • lead segmentation

Why connect WABA via ChatApp

More than just a WhatsApp integration — it's a communication system

Single communication hub

Work with WhatsApp, Telegram, MAX and other channels in one interface.

WhatsApp Telegram MAX

Automation builder

Set up scenarios without a developer:

  • lead qualification
  • first-contact scenarios
  • chatbots
  • notifications
  • nurture scenarios

Employee access control

Set granular permissions and protect your customer database:

  • by manager
  • by channel
  • by role

AI capabilities

Add an AI assistant and AI agent to handle routine requests and support managers.

What problems WABA solves

WhatsApp Business API via ChatApp helps you build a manageable communication system

conversations aren't visible in the CRM
managers handle customers in personal WhatsApp
hard to upsell without conversation history
the customer database leaves with employees
no control over communication quality
managers can't see how the team works with leads

What you can automate with WABA

Customer communication scenarios in WhatsApp Business API

01

First contact

02

Lead qualification

03

Customer reminders

04

Customer win-back

05

Customer support

06

Outbound template messages

07

Sales funnel automation

Connect the official WhatsApp to amoCRM

Keep your conversations, automate sales and stay in control of customer communications.

Connect WABA