WhatsApp integration with CRM.
Start a dialogue by phone number.

WhatsApp is an unofficial connection through an intermediary. Imitates the actions of a regular user - this can lead to a ban if you send out a lot of newsletters. Characterised by a low connection cost, allows you to text first without restrictions.

WhatsApp Cloud API is the official WhatsApp product, complies with all Facebook* rules. It ensures stable operation, enables mass mailings without the risk of being blocked, and offers a range of business tools. Furthermore, it allows an unlimited number of employees to connect to a single number, making it ideal for companies managing a high volume of customers.

*Meta Platforms Inc. project, the activity of which is prohibited in the Russian Federation.

In WhatsApp you can text first without restrictions. There is no need to approve message templates, unlike WhatsApp Cloud API.

It is mandatory to have a phone to connect WhatsApp. Every 2 weeks you need to launch the WhatsApp mobile app on your phone - if you don't do this, the connection with the integration may break.

Yes, but the number can be blocked if you make large mailings frequently. How to reduce the risk of blocking:

• Send messages to no more than 200 recipients per day;
• Add an unsubscribe option;
• Set a time interval between sending messages.

Yes, but in order not to get blocked, it is a good idea to limit the number of employees using WhatsApp at the same time to no more than 3.

With WhatsApp integration, you can continue to use the familiar app on your phone. WhatsApp Cloud API does not provide this option.

WhatsApp supports group chats.

• Mass mailings - more than 200 recipients per day;
• Customers clicking "Spam";
• More outgoing messages than incoming messages;
• No response from customers;
• You text first too often;
• You use WhatsApp availability check by phone number and don't write after that;
• Lots of identical messages.