WhatsApp Cloud API integration.
Secure mailings for business.

WhatsApp Cloud API is an official WhatsApp product, connected following Facebook's rules*. It works stably, allows for mass mailings without the risk of blocking (if service rules are not violated), and provides business tools. An unlimited number of employees can be connected to one number. Suitable for companies with a large customer base.

WhatsApp is an unofficial connection through an intermediary. It mimics the actions of a regular user — this can lead to blocking if large mailings are done frequently. It has a low connection cost and allows messaging without restrictions.

*Project of Meta Platforms Inc., activities of which are prohibited in Russia.

You can initiate conversations, but you need to get a template approved beforehand. A template is a message layout approved by Meta*. Templates can contain text, media files, buttons, and variables. A template message is a message sent to a client based on a template. A company can start a conversation only with a template message.

*Project of Meta Platforms Inc., activities of which are prohibited in Russia.

WhatsApp Cloud API allows for sending out mailings without the risk of blocking (if service rules are not violated).

When a client responds to a template message, a 24-hour session begins during which regular messages can be exchanged. Each time the 24-hour session is extended from the client's last message, meaning it may not close if communication continues.

A phone is not required for WhatsApp Cloud API integration.

85 $ per month + price of template (the price is determined by Meta) for each dialogue initiated from an outgoing message. After initiating a dialogue, a 24-hour window opens during which outgoing messages are free if they are regular messages or templates of the same category.

Dialogues initiated from incoming messages are free within 1000 dialogues per month if responding with regular messages rather than templates.

*Meta Platforms Inc., activities of which are prohibited in Russia.

The entire process of connecting WhatsApp Cloud API for a verified Facebook* company account typically takes up to 1 hour.

*Project of Meta Platforms Inc., activities of which are prohibited in Russia.

If WhatsApp or WhatsApp Business is already registered to the number, the account must be deleted in the application settings.